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Statistical twins.

Our customer is individual and unique. Almost. He probably has more than one statistical twin in the world wide web. Which attributes characterise your customer? And how can we use the knowledge about your customer to acquire new customers? An analysis of your existing customers reveals recurring characteristics and compares then with the profiles of potential customers.

New customers are not a pure coincidence. By creating statistical twins, you generate new customers on the basis of the digital footprints of your existing customers. You reach people who have the same characteristics as converted users do. CRM data is used for this purpose as is customer path analyses. In combination with individual recurring retargeting from a single source, the statistical twin approach will become one of the strongest instruments for acquiring new customers and for the expansion of your market share.

The result?

Use the knowledge about your customers to expand your range on premium advertising spots and in social networks. Reach your target groups and get their attention.

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