Due to the mobile internet and the aspect of constant availability, the world wide web has become a greater matter than ever before. In this digital world, full of connected customers, the complexity of the media world is growing non-stop. 2.4 million search requests on Google, 2.78 million video streams on YouTube, transactions worth $200,000 on Amazon, 701,389 new Facebook registrations, 38,194 posts on Instagram – all of this happens in just 60 seconds.