Diverse interactions demand quick reactions. More and more foreign suppliers like affiliates, price search engines or competitors position themselves with your brand search terms in search engines to benefit from your brand and the demand for it. In addition, copying adverts, so-called ad-hijacking, is a common practice. For you, this means a loss of traffic as well as negative effects on your profitability and your brand image. But if you can keep track of these threats, you can counter the bad guys.