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Tradition in the digital age.

raiffeisenmarkt.de triple sales.

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Our work for raiffeisenmarkt.de.

On the basis of targeted digital marketing measures conducted by suchdialog, sales in the Onlineshop of Raiffeisen Webshop GmbH & Co. KG increased by 470 per cent from January 2016 to November 2016 compared to the previous year. At the same time, capital turnover improved by 230 per cent.

The online shop for home, pets, garden and equestrian sports and textile.

Behind raiffeisenmark.de is the omni-channel approach of Raiffeisen Webshop GmbH & Co. KG, which was founded in January 2014 with the intention of enabling customers to purchase products from the Raiffeisenmarkt range around the clock via the WWW. The online range is similar to that of the local markets, whereby the immense product variety of its own brand distinguishes the traditional company from the competition.

The digital strategy.

The aim of the digital marketing measures of raiffeisenmarkt.de was to achieve a sustainable increase in sales and doing so with the use of a very efficient budget.
suchdialog consultants performed a detailed audit of the entire shop; we consistently focused on top-sellers and seasonal products in the development of our campaign.

Measures such as price search engine marketing and targeted retargeting were very well received in the overall strategy to increase capital turnover and to ensure the increase of sales in the long term. Targeted optimisation and aggressive advertising measures put raiffeisenmarkt.de centre stage in no time, resulting in many new potential customers and a massive increase in market awareness for their online shop – and not least, a triple in sales as well as the optimisation of the conversion rate by 55 per cent.
In the future, Raiffeisen will continue to opt for the innovative thoughts and actions of our consultants to make the company profitable in the digital age as well.

»suchdialog broke new ground when it came to marketing our online shop. With consulting on equal footing and uncomplicated communication on the one hand and thorough knowledge of the market, courage and technical innovation on the other.«

Nina Bültbrune
Coordinator for E-Commerce & Online Marketing Raiffeisen Webshop GmbH & Co. KG

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