Using a data-based and transactions-oriented digital strategy, suchdialog has redesigned and advanced the existing digital contact points for HDI’s car insurance policies. At the same time, the creation of additional relevant online touchpoints has opened up additional opportunities. Market shares have been developed and customer acquisition has significantly improved. This has all been possible thanks to an integrative approach based on the use of smart data. The consistent introduction and continual evaluation of new methods and marketing ideas led to a marked reduction in cost per sale within only a few weeks.