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Outdoor fashion for the world outdoors.

E-commerce and shop optimisation.

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Outdoor, online shopping – Our work for elkline.

With the aid of our optimisation measures, the outdoor fashion brand elkline increased their conversion rate in their online shop by more than 33 per cent and achieved a sales plus of 21.5 per cent. At the same time, we increased their average shopping-cart value by 14.8 per cent.

The company.

elkline sells outdoor fashion for people who do not identify themselves with the standardised products of the market leaders: Individuality is king here. The Hamburg-based company sells its products via an omni-channel approach in their online shop, five own stores and a strong European-wide growing network. To gain a bigger chunk of the market share from the prevailing industry giants, elkline got together with the e-commerce pros of suchdialog. And started a little trend by doing so!

E-commerce and shop optimisation.

Data-based e-commerce and shop optimisation formed the basis for a significant increase in sales, the generation of new customers and the maximization of capital turnover of the implemented measures. The aim of the suchdialog strategy was nothing less than the ideal media mix – under consideration of all contact points in the customer journey and the preferences of the various target groups. Generic campaigns and product ads launched at the outset opened up a broad testing field for an initial contact with the brand: Here we found not just how potential customers were searching but also which search terms prove to be particularly profitable.

Performance display advertising as well as reactivation campaigns in social networks, search engines and on preferred websites of customers not only increased contact frequency, but also enabled the presentation of the latest collection with the aid of dynamic advertising – customised to the preferences of the target person and based on their behaviour while visiting the website. In close collaboration with elkline, suchdialog's usability experts optimised user guidance from the very first clicks up to the checkout process – and provided a user experience that made the user want more even before the purchase was made.

The result?

The meaningful integration of all relevant measures and constant optimisation increased the capital turnover of the elkline online shop by an astounding 150 per cent. A new visitor rate of 50 per cent impressively showed that elkline has left its niche and has established itself as »the somewhat different outdoor brand«.

»The close collaboration with suchdialog is very inspiring to us, as is the competent way they work with the very latest digital tools. With the aid of the comprehensive full-service strategy, we are constantly increasing our reach and our sales in a highly demanding target group.«

Thomas Weil
Marketing Manager elkline GmbH

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