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GENERATING GREATER INTEREST IN HOUSE BUYING.

Generating leads for Bien-Zenker and Living Haus.

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We helped the leads grow.

The digital strategy we developed for the brands Bien-Zenker and Living Haus, from prefab house provider Bien-Zenker, made it possible to significantly increase the number of leads. We were able to exploit the potential of both brands while employing a low cost per lead (CPL).

Bien-Zenker – a single roof over two brands.

Bien-Zenker’s record is enviable: boasting over 110 years of experience, 550 employees, around 80,000 high-quality prefab houses, and an equal number of dreams made reality. The company’s innovative, sustainable and energy-efficient buildings ensure low energy costs, a pleasant and agreeable climate in every room and high, lasting value.

Its customers are able to choose their very own dream house from the wide selection on offer. This covers a broad spectrum of sizes, building styles and roof forms. In no time at all, their chosen house is delivered in pieces, built and ready to move into. The Living Haus brand was specially created for younger target groups wishing to reduce their budget and perhaps even lend a helping hand in building their own home. They have the freedom to choose between various stages of assembly and even complete the final work on their dream home themselves.

Online expertise on all sides.A solid plan for building leads.

Bien-Zenker has been a client of ours since August 2015. We began by developing a digital strategy and a uniform online brand presence across all channels. The particular challenge therein lay with positioning the two brands separately from each other and customising them to their respective positioning and target group.

For the lead campaigns we were able to exploit customer potential through landing page consulting, search engine advertising, display advertising and social media advertising. Our approach here employed sufficient flexibility and agility to allow us also to deploy last-minute campaigns. This enabled us to improve every KPI at the lowest possible cost per lead.

KPIs in excellent health.

The results have served as the perfect starting position for an increase in revenues: Since August 2015, we have been able to reduce the CPL by 47 per cent and increase the number of leads by more than 75 per cent. For Living Haus, we have even managed to achieve a 160 per cent increase in leads while reducing the CPL by 16 per cent.

»Together with suchdialog, we have been able to generate a huge number of leads for both of our brands at greater cost efficiency. However, something even more important than the current performance figures is the working method, which demonstrates that the positive development in leads is no accident. The three-way partnership between suchdialog, our full-service agency and us runs as smoothly as possible. We appreciate this open cooperation with suchdialog and are thrilled by their efficient use of our budget in lead generation performance channels.«

Sven Keller
Head of Marketing and Internal Sales, Bien-Zenker GmbH

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